Executive visibility, AI narrative, brand strategy.

Short, sourced pieces for leadership teams. Written by Vias Digital in Zurich.

Topic hubs

• AI Brand Monitoring: The Complete Guide, Every Vias guide on tracking what AI tells your buyers, in reading order: the pillar guide, the ChatGPT monitoring playbook, and the visibility scorecard.
• European PR and Communications for US B2B Companies, Every Vias buyer's guide on choosing European PR and communications support: the pillar guide on European PR agencies, plus B2B, fintech, B2B tech and corporate communications editions.
• Media Monitoring Service, What a media monitoring service actually is, how platforms and managed services differ, what drives the cost, and how to choose — plus the Meltwater alternatives guide.

All articles

• European PR agency for US B2B companies, The buyer's guide for US B2B companies: what a European PR agency does differently, the five questions to ask before you sign, and why Europeanisation beats translation.
• B2B PR agency for European expansion, Trade media over reach, proof over volume: the four criteria that separate European B2B PR specialists from generalists.
• How to Choose a Fintech PR Agency in Europe, In European fintech, regulation is the narrative. The four tests that separate real fintech PR expertise from generalist coverage.
• Choosing a B2B Tech PR Agency for Europe, Fragmented tech media, analyst relations on European calendars, and the local proof enterprise buyers expect.
• Corporate Communications Agency in Europe: What US Companies Need to Know, Works councils, regulators, leadership visibility: when US companies need the wider discipline, not just PR.
• How to Monitor Brand Mentions in ChatGPT: A Playbook, The exact five-step method we run for clients: build a fixed question battery, run it monthly, log the evidence, benchmark three competitors, fix the sources.
• Brand Visibility in AI Search: What It Is and How to Measure It, The metric that decides B2B shortlists before your website gets a visit. A five-dimension scorecard to measure yours, and the four levers that move it.
• How to Track Brand Mentions in AI Search (2026), Manual question batteries, monitoring tools like Profound, Peec AI and Otterly.AI, or a managed read: three credible ways to track what AI says about you, and the five signals worth measuring.
• Meltwater Alternatives: The Honest Guide for Teams Who Want Answers, Not Another Dashboard, The platforms buyers shortlist against Meltwater, what each is genuinely better at, and the managed option that is missing from every listicle.