Executive Narrative Sprint
In 14 days, with one 45-minute interview and one review, we define your priority audiences, what matters to them, the evidence supporting your position and how progress will be measured. Then we write the profile and the first posts.
Last updated: 21 October 2026
The Executive Narrative Sprint is the first step into executive thought leadership, tuned and measured to your business goals. In 14 days, your executive gives one 45-minute interview and one written review. We deliver the narrative your market can repeat, the decision-makers who matter and what each needs to hear, the evidence behind the position, a scorecard against the business goal, the updated executive profile and the first four posts. The Sprint stands on its own; if you continue with us, its fee is credited in full against an Executive engagement signed within 30 days of the handover.
Talk to us Executive thought leadership
A market entry. An investor conversation. A strategic hire. Start with the priority, then build the narrative around it.
One 45-minute interview and one written review, returned within 3 working days. Everything else is ours.
Raluca built a CEO's executive visibility from a quiet profile to 1.9 million organic LinkedIn impressions in one year, up 144% year on year. Company anonymised; figures from its own analytics. In 2026 she is ranked the number 1 Branding and Brand Strategy Voice in Switzerland on LinkedIn.
The Sprint stands on its own. If you want us to carry the narrative forward, its fee is credited in full against an Executive engagement signed within 30 days of the handover.
Executive thought leadership with Vias
Raluca Baciu founded Vias Digital in Zurich after 15 years in communications for complex B2B and technology companies. You speak with her, not a sales team.
Or write to raluca@vias-digital.com
A writer turns a narrative into posts. The Sprint builds the narrative, the audience map and the scorecard the writer works from. If you already have a writer, we brief them.
We use the 45 minutes to understand the executive's language, views and boundaries. The first four posts are drafts for review. If the voice isn't right, it doesn't go out.
The Sprint sets the baseline and the scorecard; business impact shows over the following months, not in 14 days.
Calls run in English. If you publish in German, your German texts are written with a native German writer.
Yes. The interview and the drafts stay confidential, and nothing is published without your approval. We sign an NDA on request.
CEOs, Chief Commercial, Business and Marketing Officers and Heads of Corporate Communications at established B2B companies in Switzerland, Germany, Austria and the US, usually with a dated priority such as a market entry, an investor conversation, a new strategy or a key hire.
Talk to us Executive thought leadership
You speak directly with us.