Leadership communications · Executive ghostwriting
Executive ghostwriting for CEOs and commercial leaders of established B2B companies: written from your ideas, in your voice, approved by you and reported against the goals you set.
Last updated: 25 October 2026
Yes, when the ghostwriter starts from your positioning and your business goal, not from a content calendar. An executive ghostwriter turns a leader's ideas, decisions and stories into LinkedIn posts and articles published under the leader's name, with the leader's approval on every piece. Vias Digital is an executive ghostwriting team for CEOs and Chief Commercial, Business and Marketing Officers in Switzerland, Germany, Austria and the US. We agree the business goal first, capture your voice, write on a weekly rhythm and report engagement from the people who matter, conversations started and the pipeline the writing touched.
Talk to us Executive Narrative Sprint
Before we write, we listen. A recorded conversation about your views, your stories and the words you use and avoid. We gather what you have already said in talks, interviews and emails and turn it into a short voice guide you approve. Every piece then starts from your input: a voice note, a decision taken this week, a question a customer asked. We write; you approve. Nothing is published in your name without your yes.
Posts are the implementation. The point is the outcome you are measured on: target accounts that know your view before the first meeting, investors who understand the strategy, a market entry where buyers have already heard of you, a board that sees what LinkedIn delivers. We agree the goal and a baseline at the start and report against them every month.
Executive thought leadership, tuned and measured to your business goals
A ghostwriter needs something to write from. If your positioning is not yet written down, start with the Executive Narrative Sprint: one 45-minute interview, then the narrative, the decision-makers who matter, the evidence behind your position and a scorecard for your goal. The first posts come last, as drafts for your review.
Start with the Executive Narrative Sprint
Raluca built a CEO's executive visibility from a quiet profile to 1.9 million organic LinkedIn impressions in one year, up 144% year on year. Company anonymised; figures from its own analytics. In 2026 she is ranked the number 1 Branding and Brand Strategy Voice in Switzerland on LinkedIn.
Raluca Baciu founded Vias Digital in Zurich after 15 years in communications for complex B2B and technology companies. You speak with her, not a sales team.
Or write to raluca@vias-digital.com
An executive ghostwriter writes in a leader's name and voice: LinkedIn posts and articles, comments, and pieces for the press or the company's own channels. The ideas and the final approval stay with the leader; the ghostwriter turns them into publishable writing on a steady rhythm.
A LinkedIn ghostwriter writes posts for one channel. Executive ghostwriting starts from the leader's positioning and business goals and covers the leader's written voice wherever it serves those goals: LinkedIn first, then articles, talks and press.
Yes, when the ideas and the approval are yours. Leaders have long worked with speechwriters and communications teams. The views must be your own, you approve every piece, and you stay part of the conversations it starts.
Yes. We start with your voice, your stories and your vocabulary, and you approve every piece. If it does not sound like you, it does not go out.
A short weekly conversation or voice note, plus approvals. The point is to take the writing off your plate, not to add to it.
No. We write, from your ideas and in your voice, and nothing is published without your approval. AI supports research, monitoring and production.
We agree one to three business goals and a baseline at the start. Every month we report engagement from your priority audiences, conversations and introductions started, and the opportunities the writing touched in your CRM, keeping influence apart from attribution.
Yes. We write in English and German for leaders in Switzerland, Germany, Austria and the US. Conversations run in English; German texts are written together with a native German writer.
With a conversation about your business goal. If your positioning is not yet clear, the Executive Narrative Sprint comes first and gives the ghostwriting a narrative to work from.
Talk to us Executive Narrative Sprint
You speak directly with us.