Shape the brand · AI visibility

Generative engine optimization (GEO) services for B2B companies

How ChatGPT, Perplexity and Google's AI answers describe your company against its competitors, and what you can do to make that description accurate.

Last updated: 11 October 2026

Generative engine optimization (GEO) is the work of helping AI assistants such as ChatGPT, Perplexity and Google's AI Overviews describe your company correctly and find it when buyers ask for options. For B2B companies it starts with a clear position, then improves the pages and third-party sources those assistants draw on, and tracks the answers every month.

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What you get

A baseline: what the main AI assistants say about you and your competitors for the questions your buyers ask
The gaps: wrong facts, missing categories, competitors named where you should be
Fixes on your own site: a clear company description, answer-first pages, structured data and crawler access
Third-party presence: the trade media, associations and directories your buyers and the assistants rely on
Monthly tracking of the same questions, so you can see how the answers change

GEO, AEO and SEO: what is the difference?

SEO aims for a ranking in a list of links. GEO and AEO (answer engine optimization) aim to improve how you appear inside AI-generated answers. The foundations overlap: crawlable pages, a clear description of who you are, and sources other people trust. The difference is that an answer summarises, so being clear, consistent and easy to quote matters as much as ranking.

Why AI visibility is a brand question first

An assistant can only repeat the story it finds. If your website, your LinkedIn page and the trade press describe you in different ways, the answer will be vague or name a competitor. That is why GEO at Vias Digital starts from your positioning and only then moves to pages and sources.

B2B brand strategy and positioning

What we can and cannot promise

No one controls what an AI assistant says, and guarantees of mentions in AI answers are not credible. What we can do is make the correct answer easy to find, easy to quote and consistent across sources, and measure every month how the answers change.

Tracking AI answers every month

Clients of our Market & Competitive Intelligence receive a monthly section comparing how ChatGPT, Gemini and Perplexity describe their company against the rivals they track.

Market & Competitive Intelligence

Questions

What is generative engine optimization?

Generative engine optimization (GEO) is the practice of helping AI assistants describe and recommend your company accurately. It covers your positioning, the pages and structured data on your site, crawler access, and the third-party sources AI assistants draw on.

Is GEO the same as SEO?

No, but they share foundations. SEO aims for a ranking in a list of results; GEO aims for an accurate presence inside the AI answer. Clear pages, structured data and trusted third-party sources help both.

How do you measure AI visibility?

We ask the main AI assistants the questions your buyers ask, record which companies they name and how they describe you, and repeat the same questions every month so changes are visible.

Can you guarantee that ChatGPT will recommend us?

No. No provider can. We make the correct answer easy to find and quote, and we show you every month what the assistants actually say.