Market intelligence, brand positioning and change communications for B2B leadership teams
We track your markets and competitors every week, shape your brand and positioning on that evidence, and lead the communication of change inside the company and in the market.
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Vias Digital is a Zurich consultancy for the leadership teams of established B2B companies in DACH and the US. We track your markets and competitors every week, shape your brand and positioning on that evidence, and lead the communication of change inside the company and in the market.
Weekly market and competitor intelligence · B2B brand strategy and AI visibility · Leadership and change communications
A fixed monthly subscription for six months, invoiced monthly. Cancel within the first 30 days for a full refund. A 12-month engagement adds a quarterly intelligence workshop with your team.
Know the market
Competitor moves, market shifts, tenders and new rules in the markets you sell in. One page, every week.
A 6-month subscription. Cancel within the first 30 days for a full refund and nothing further owed.
Shape the brand
A position your market can verify, told the same way on your website, in sales and in AI search.
Scoped to your mandate
Lead the change
One company, one story, in every country. Through the acquisition and the change.
Scoped to your mandate
"The weekly competitive intelligence email from Vias Digital gives our teams their direction for the week. Our strategy is in place, of course, but in today's world we need to stay agile and adapt very fast."
"We need to keep an eye on everything that moves in specific markets and very specific sectors, and much of it is hard to monitor online through regular sources. The intelligence briefing is a fantastic source of tenders and competitor moves that are very hard to find otherwise."
Client names withheld at their request.
Raluca Baciu founded Vias Digital in Zurich after 15 years in European healthtech and B2B communications. Today she leads market intelligence, brand positioning and leadership communications for leadership teams in DACH and the US.
Leadership teams of established B2B companies in DACH and the US, especially those without their own market intelligence, brand or internal communications resources for what comes next: a new market, a new owner, an acquisition or a new strategy. Market & Competitive Intelligence is a fixed monthly subscription; brand and communications work is scoped to the mandate.
Three services that build on each other. We track your markets and competitors every week and send one page your leadership team can act on. We shape your brand and positioning on that evidence, including how AI assistants describe you. And we lead the communication of change, inside the company and in the market.
Competitor and peer moves, market developments, regulation, open tenders with deadlines, and events for one sector. Every fact is linked to its source and every AI reading is labelled as AI. The specimen shows the structure; your own weekly version follows the priorities you set at the kickoff.
A 45-minute kickoff call or a self-paced interview starts the service. Your first edition arrives within 48 hours of the kickoff.
Built for leadership teams of established B2B companies without their own intelligence function. Not built to replace an established in-house intelligence team.
Read a full specimen edition, built from public sources and dated. Every fact links to where it came from, and every reading is marked as a reading. Your editions follow the priorities your team sets at the kickoff.
A short walkthrough by video, in English (book your time now)
A sample edition for our sector within 48 hours
Show me this for my company · Book a walkthrough · Start the subscription
You will speak with Raluca Baciu, founder of Vias Digital.
You will speak with Raluca Baciu, founder of Vias Digital.