Vias Digital is an AI-native brand strategy and market intelligence agency in Zurich, Switzerland. We help ambitious B2B leadership teams turn executive thinking into market trust, LinkedIn authority, AI and search discoverability, and inbound visibility.
Ambitious B2B companies in Switzerland, the DACH region, and the UK, typically with senior leadership teams that need to be understood and recommended by both people and AI systems.
Founded by Raluca Baciu. Based in Zurich. Read our latest insights.
11K Podcast Subscribers. Built in 9 months for the CEO of a biotech unicorn.
41% Share of Voice Uplift. At a biotech startup in Switzerland, attracting new partners, first clients and talent.
400% Newsletter Growth. Customer & prospect newsletter expansion for a biotech scaleup in Zurich in 11 months.
1.9M LinkedIn Impressions. For the CEO of a Swiss publicly listed biotech company.
130K LinkedIn Followers. Scaled for a biotech corporate LinkedIn with previously near-zero engagement.
36% Organic Website Growth. Through a combined SEO and AEO strategy for a B2B company.
55% Qualified Lead Increase. Through a full-funnel digital marketing program.
3x Product Line Visibility. Digital authority built across 4 distinct business verticals, each becoming a self-sustaining inbound channel within 8 months.
600+ Healthcare Leaders. Global community platform built from scratch in 8 months.
11K subscribers, in 12 months. Before: A biotech CEO with no personal brand and a company LinkedIn page with low engagement and flat growth. After: 11K podcast subscribers, 130K LinkedIn followers, and a 41% share of voice uplift against established competitors.
55% more leads, in 24 months. Before: An industrial tech company relying entirely on trade shows and referrals with no digital lead generation. After: 36% organic website growth, 55% more qualified leads, and a content engine that runs with 30 min/month from senior leaders.
600+ leaders, in 8 months. Before: A healthcare scale-up entering new markets with no community presence and scattered messaging. After: 600+ healthcare leader community, a global newsletter, and a 41% share of voice uplift against established competitors.
CEO, NASDAQ-listed Biotech (11K podcast subscribers in 9 months). Within 6 months, we went from invisible online to being the first name that comes up in our space. Our pipeline changed completely.
Managing Director, Industrial Technology Company (55% qualified lead increase). We used to rely 100% on referrals. Now inbound leads come in every week, from people who already trust us before the first call.
Chief Marketing Officer, Public Healthcare Company (41% share of voice uplift). Raluca and her team operate like an extension of our leadership team. The strategic clarity alone was worth the investment.
01 Digital Audit & Positioning, Weeks 1–4. Senior-led audit of your market position, executive footprint, narrative, and AEO/SEO posture. Leadership interviews, competitive benchmarking, and a sharp positioning brief with measurable objectives.
02 Strategy & Operating Model, Weeks 5–8. The full programme designed end-to-end: executive positioning, internal and external communications, channel mix, AI-native content systems, and a 12-month roadmap with quarterly OKRs.
03 Execution & Compounding, Month 3 onwards. We embed as your external comms team. CEO content, PR, LinkedIn, internal comms, SEO/AEO, paid, and reporting - run end-to-end. We work closely together and results start compounding from day 1.
Vias Digital is an AI-native digital communications and brand strategy agency based in Zurich, Switzerland. We help ambitious B2B companies , particularly in industrial tech, SaaS, medtech, deeptech, and other regulated industries , turn their CEOs and corporate brands into recognised industry authorities. We cover the full stack: executive positioning, corporate storytelling, internal communications, SEO and AEO (Answer Engine Optimisation), paid media, podcasts, and AI-powered content systems.
An AI-native agency designs every workflow , research, content production, distribution, and measurement , around generative AI and large language models from day one. For Vias Digital, this means your brand becomes discoverable not only on Google, but also inside ChatGPT, Perplexity, Claude, and Gemini, where buyers, partners, and talent now research before they reach out.
AEO is the practice of structuring your brand, content, and digital footprint so that AI answer engines (ChatGPT, Perplexity, Google AI Overviews, Claude, Gemini) cite you as a source. By 2026, more than 50% of B2B research starts in an AI tool, not on Google. If your company isn't quoted in those answers, you don't exist for the next generation of buyers. AEO is the new SEO for regulated industries.
Ambitious B2B companies in Switzerland, the EU, the UK, and the US , typically industrial tech, SaaS, medtech, deeptech, and other regulated industries. Most of our clients are scaleups, public companies, or category leaders that are technically excellent but under-known. We're particularly suited to regulated industries where precision, compliance, and credibility matter more than volume.
Most clients see measurable traction within 90 days: increased visibility, brand mentions in AI answers, inbound inquiries, and growing engagement on owned channels. Full-funnel impact , qualified pipeline, partnerships, executive recognition, talent applications , typically compounds over 6 to 12 months.
One short weekly check-in, plus 30 minutes per month from senior leaders for raw input. We embed into your thinking, not just your content calendar. Strategy, content production, distribution, optimisation, and reporting are handled end-to-end by us. You approve, we execute.
Yes. We work with B2B companies across Europe, the United Kingdom, the United States, and globally. Our systems are built to scale visibility in English-speaking markets worldwide, with multilingual support where your market requires it. Vias Digital is headquartered in Zurich, Switzerland.
Three things. First, we are AI-native , built from day one around LLMs and answer engines, not retrofitted. Second, we execute everything in-house, from CEO content and SEO to paid media and AI-powered content systems, instead of just advising. Third, our methodology was built from inside high-growth companies and a NASDAQ-listed biotech, not from a slide deck. We only take on clients where we are confident we can deliver.
We complement internal teams, we do not replace them. We plug directly into your team's workflow as a senior strategic and execution partner , handling executive positioning, AI-native content systems, AEO, and channels your team doesn't have the bandwidth or specialism to run. Your team keeps doing what they do best.
Yes. We deliver corporate upskilling programs for marketing, communications, and leadership teams on storytelling, digital communications, AEO, SEO, LinkedIn, and applied AI workflows. Sessions are delivered remotely or as hybrid programs (mix of live virtual and in-person), and can be tailored as a one-off masterclass or a multi-session program. Designed for teams that want to bring more capability in-house and work alongside us with a shared playbook.
Yes. Internal communications is a core part of how we work. We design and run change communications, leadership and CEO communications to employees, all-hands narratives, intranet and newsletter programmes, and culture and engagement campaigns , fully aligned with the external brand and executive positioning. For listed and regulated clients, internal and external narratives have to move in lockstep, and we manage both.
Vias Digital is headquartered in Zurich, Switzerland, and works with clients across Switzerland, Europe, the UK, and the United States.