What a weekly competitive intelligence brief for a leadership team should include

A weekly competitive intelligence brief for a leadership team opens with the week's assessment and the top three items, then covers competitor moves, market developments, short news, open tenders, events and follow-through on earlier items. Every fact carries its source and date, and every reading is labelled as a reading.

By Raluca Baciu

Last updated: 9 October 2026

D1, D2, D3 are the decisions this leadership team named at the kickoff; each AI reading says which decision it serves.

MARKET & COMPETITIVE INTELLIGENCE · SPECIMEN EDITION

Competitive Executive Briefing

DACH, US, Mexico, India, Italy

Built for the leadership team of a plastics and injection moulding machinery group · 7 October 2026

SPECIMEN  Built from public sources, 7 October 2026
 

Dear leadership team,

This week's assessment

Your price fight is changing shape. ENGEL now offers a lean WINTEC cell for standard parts, while Haitian's overseas sales fell 19.3% in the first half even as it builds in Serbia. North American plastics machinery orders rose in Q2. The EU Machinery Regulation applies in 105 days. Nothing in India or Mexico cleared our bar.

THIS WEEK'S TOP THREE

1  ENGEL brings a cost-focused WINTEC cell for automotive standard parts to Fakuma

AI reading for D3: price pressure now also comes from a European rival's second brand.

2  North American plastics machinery orders rose in Q2; US tariff decision open

AI reading for D1: demand supports US first; tariffs remain open.

3  Machinery Regulation applies 20 January 2027; PPWR recycled-content rules in force

AI reading for D2: compliance for your cells, recyclate for your packaging buyers.

Read the full specimen edition

The assessment

Three sentences on what changed this week and why it matters, before any detail. The assessment in the specimen.

The top three

The items that matter most for the decisions your leadership team named at the kickoff. The top three in the specimen.

Facts and readings

The fact with its source first; the reading below it, labelled, so nobody mistakes an assessment for a fact. Where a reading is uncertain, it says what would change it. Facts and readings in the specimen.

Tenders

Deadlines first and the portal named; if none were found, the brief says so. Tenders in the specimen.

Follow-through

Items from earlier weeks stay visible until they are resolved. Follow-through in the specimen.

What a leadership team receives every week

The full specimen edition shows the structure of every brief. 1,900 a month (CHF, EUR or USD). A 6-month subscription. Cancel within the first 30 days for a full refund and nothing further owed.

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Keep reading

Competitive intelligence services for manufacturers. The full specimen opens after you enter your work email.

FAQ

Who should read it?

The CEO and the executive who owns growth across markets; department heads receive the items that touch them.

How long does it take to read?

About one page; the assessment and the top three take two minutes.

How is it personalised?

At the kickoff the leadership team sets its decisions, competitors, markets and topics; the brief is built on those and reviewed every quarter.

Can we see one?

Yes, the specimen edition is published in full.

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A short walkthrough by video, in English (book your time now)

A sample edition for our sector within 48 hours

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You will speak with Raluca Baciu, founder of Vias Digital.

You will speak with Raluca Baciu, founder of Vias Digital.