By Raluca Baciu · Published 7 October 2026
Competitive intelligence pricing depends on who does the reading. Software can cost about USD 30,000 a year before your team operates it. A German market intelligence manager has a median gross salary of EUR 78,408 before employer costs. Vias Digital Market & Competitive Intelligence costs 1,900 a month in CHF, EUR or USD and includes a weekly sourced brief.
| Option | Published cost | What remains inside your team | Source and date |
|---|---|---|---|
| Competitive intelligence software | Median around USD 30,000 a year for Klue or Crayon | Setup, filtering and interpretation | Vendr, checked 7 October 2026 |
| In-house market intelligence manager | Median gross salary EUR 78,408 a year in Germany, before employer costs | Management, tools and coverage | gehalt.de, checked 7 October 2026 |
| Vias Digital | 1,900 a month (CHF, EUR or USD) | Your team sets priorities and decides | Current service terms |
Prices and salary figures checked 7 October 2026. Vendor pricing can change and may vary by contract.
Compare time to first value, source coverage, who filters the material, who writes the reading, and whether the result reaches decision-makers in a format they will use. A lower licence price can be expensive when the analysis still sits with a busy internal team.
The service is 1,900 a month in CHF, EUR or USD, with a six-month subscription. Cancel within the first 30 days for a full refund and nothing further owed. A 12-month engagement adds a quarterly intelligence workshop with your team.