European PR and communications for US B2B companies
Start with the pillar guide, our European PR agency for US B2B companies buyer's guide. Hiring PR support in Europe is not like hiring it at home. Europe is not one media market but a dozen, each with its own language, trade press, regulatory context and standard of proof. This hub collects every Vias Digital buyer's guide on choosing European PR and communications support, organised by what you are actually buying.
Start with the pillar guide on choosing a European PR agency, then go deeper on your category: B2B, fintech, B2B tech or corporate communications. When you want an independent read on your own expansion before you commit budget, the 72-Hour Europe Communications Risk Scan is where to begin.
Start here: the pillar guide
How to Choose a European PR Agency (2026), The buyer's guide for US B2B companies: what a European PR agency actually does differently, the five questions to ask before you sign, what engagement models and budgets look like, and why Europeanisation beats translation.
Go deeper: the category guides
Choosing a B2B PR Agency for European Expansion, B2B PR in Europe is a different discipline: trade media over reach, proof over volume, and a fragmented landscape of market-specific publications. What to look for, and how to measure it.
How to Choose a Fintech PR Agency in Europe, In European fintech, regulation is the narrative. MiCA, PSD2 and licensing regimes shape what you can say in every market. The questions that separate real fintech PR expertise from generalist coverage.
Choosing a B2B Tech PR Agency for Europe, European tech media is fragmented by language, analyst relations run on a different calendar, and enterprise buyers expect local proof. How to evaluate a B2B tech PR agency for the region.
The guides above help you choose an agency. The 72-Hour Europe Communications Risk Scan tells you what that agency will need to fix: a complimentary, done-for-you diagnosis of where your US narrative, stakeholder communications and operating model are most likely to break across your priority European markets. Complimentary and confidential for qualified US companies with a current European expansion signal, ending in a 20-minute senior readout with no obligation.