Export PR
Export PR places your company in the trade media of your export markets, in the local language, so buyers and AI engines find you when they look for suppliers.
You sell across Europe. But when a buyer in Germany, Italy or Switzerland asks an AI assistant who the credible suppliers are, your company may not appear. The answer is built from the sources available in that market and language. A translated website alone rarely creates the independent evidence those answers rely on.
Vias turns your expertise, proof and market position into locally relevant stories for the specialist publications your buyers read. The work starts with the commercial question, not a generic press calendar. Each market receives the context, language and evidence needed for its own media environment.
The offer is designed for exporters whose products need explanation and whose buyers rely on specialist evidence: machinery, energy, electrical equipment, building products, packaging, materials and adjacent technical sectors. It is also suitable for a company entering one European market before expanding further.
An AI visibility baseline establishes where your company appears, how it is described, which competitors are recommended and which sources shape the answer. Export PR then addresses the publication and language gaps with earned media work.
The scope can include an export-market narrative, trade-media mapping, local-language press materials, executive interviews, bylined articles, launch and partnership announcements, contributed commentary, media briefings and a practical calendar tied to the moments your market will care about. The exact mix follows the evidence and the commercial priorities rather than a fixed publicity template.
For companies already working with a local agency, internal communications team or distributor, Vias can provide the cross-market narrative and editorial direction while existing partners handle relationships or execution. For companies without local support, the engagement can include both strategy and delivery.
AI systems do not assess a company from its website alone. They synthesise information from accessible third-party sources, including trade publications, business media, partner pages and other credible references. If those sources are sparse, outdated or available only in English, the generated answer can omit the company, flatten its differentiation or recommend a competitor with stronger local evidence.
Earned media does not guarantee inclusion in an AI answer. It does create independent, market-specific evidence that can support accurate discovery. That is why the programme measures both traditional coverage and changes in the relevant AI answers over time.
A first engagement can focus on one country and one buyer question. The resulting process creates a reusable foundation: approved proof points, a clear narrative, local terminology, an evidence map and a record of which story angles earned attention. That foundation makes expansion into further markets more consistent without pretending that every market works the same way.
Success is relevant visibility, not a volume target invented before the work begins. Reporting connects each placement to the buyer question, market and proof point it supports. It also records whether the company is described more accurately and appears more consistently in the monitored AI answers.
If the company has not yet chosen its priority markets, clarified its commercial position or assembled credible customer and product proof, media outreach may be premature. Market & Competitive Intelligence can clarify the market first. If the main issue is how AI systems currently position the company, establish an AI visibility baseline. If the challenge is internal alignment during change, use Leadership & Transformation Communications.
The work is led from Zurich and designed for technical subjects that require judgement, careful claims and clear explanations. English, German, French, Italian and Spanish can be included where the selected markets require them. Additional language needs are scoped before work begins.
No. The engagement is organised around defined export markets, buyer questions and evidence gaps. The scope may be focused or ongoing, but it begins with a clear commercial and editorial brief rather than a generic commitment to media activity.
It is the recommended starting point when the objective includes AI visibility because it identifies the sources already shaping answers. Companies with a recent, credible baseline can discuss whether that work needs to be repeated.
Yes. Vias can work with communications, marketing, sales, country managers and technical experts. Responsibilities and approvals are agreed at the start so local knowledge is used without creating an unnecessary review chain.
The programme is built for European export markets. Selection depends on where the company sells, where buyers search and where credible media opportunities exist. A focused first market is often more useful than spreading the same story thinly across several countries.
Technical and commercial claims are checked against evidence supplied by the company. Unsupported superlatives are not used. Journalists receive specific proof, context and access to suitable experts rather than promotional assertions.
Reporting shows outreach, editorial responses, earned placements, the buyer questions each source supports and relevant changes in monitored AI answers. It distinguishes completed work from outcomes outside the company's direct control.
If you already know the markets and have a current AI visibility baseline, book a call to discuss the Export PR scope. If that baseline is missing, the monthly AI visibility section inside Market & Competitive Intelligence provides evidence for deciding where earned media work is most likely to matter.
A productive start requires access to the people who understand the product, customer problem and export strategy. Existing sales materials, customer evidence, market plans and approved technical claims are reviewed together. Vias then identifies what can support an editorial story, what needs stronger evidence and what should remain outside public communications.
The process is designed to protect specialist time. Subject-matter experts contribute where their knowledge is essential, while interviews, drafting, localisation and media preparation are handled by Vias. A named client lead keeps decisions moving and confirms factual accuracy.
Trade journalists need a reason to cover a company that matters to their readers. That reason might be a market shift, a documented operational lesson, a technical development, a new application, a regulatory consequence or informed analysis of a buyer problem. Product availability alone is not treated as a story.
This editorial discipline matters beyond press coverage. Clear, sourced explanations are also more useful to buyers and easier for AI systems to interpret than broad promotional language. The programme therefore prioritises specificity, evidence and market context throughout.
See the AI visibility capability · Book a call
Vias Digital helps B2B leadership teams know the market, shape the brand and lead the change: weekly market intelligence, brand strategy and AI visibility, and leadership communications.
You will speak with Raluca Baciu, founder of Vias Digital.