AI Brand Positioning

Does ChatGPT recommend you, or your competitor?

AI Brand Positioning shows how ChatGPT, Gemini, Perplexity and Google describe and recommend you against your competitors, in every language you sell in, and fixes what they get wrong.

Updated 6 October 2026

What is a GEO audit?

A GEO audit (generative engine optimisation audit) checks what AI assistants say when your buyers ask about your category: whether you are named, how you are described, which competitors are recommended instead, and which sources those answers rely on. The AI Brand Check is a GEO audit for B2B companies: ChatGPT, Gemini, Perplexity and Google, your company against 5 named rivals, in 5 languages.

Money back if the audit tells your leadership team nothing new.

Same question, two languages

We asked ChatGPT the same buyer question, which couplings to shortlist for a packaging line, in German and in Italian. Two of the seven names changed.

Rank	Answer in German	Answer in Italian
1	Maker A	Maker A
2	Maker B	Maker B
3	Maker C	Maker C
4	Maker D	Maker D
5	Maker E	Maker F
6	Maker F	Maker H (Japan)
7	Maker G	Maker I (Japan)

One run per language in a temporary chat, 29 September 2026. A signal, not proof: the AI Brand Check runs every question 3 times.

Why it matters now

54% of Swiss companies with 50 or more employees use AI for product or supplier searches. B2B-Monitor 2026, n=146

66.2% of the sources in German-market AI answers are company websites, while trade press supplies 7.4%. Blinq, 250,000 answers, July 2026

84% of AI citations overall are driven by earned media. Muck Rack, What Is AI Reading?, May 2026

What the AI Brand Check includes

• 1 category, 5 languages (English, German, French, Italian, Spanish), 4 AI engines (ChatGPT, Gemini, Perplexity, Google AI Overviews), 5 named rivals, each question run 3 times
• A findings report: where you appear, where a rival replaces you, and what the engines say about you
• A 90-minute online positioning workshop that turns the gaps into message fixes
• We confirm the delivery date when you order.

What comes after

Quarterly AI shortlist tracking

Inside Market & Competitive Intelligence. See Market & Competitive Intelligence

Export PR

Local-language earned media in the markets where your buyers ask AI for suppliers. See Export PR

What does an AI visibility audit cost?

The AI Brand Check costs CHF 3,900, fixed, and includes a 90-minute positioning workshop. Money back if it tells your leadership team nothing new.

Audit first, or a monitoring tool?

Monitoring tools track mentions over time and suit teams that already know what they want to change. An audit tells you where you stand today and what to fix first, in the languages your buyers use. Start with the audit if you do not yet know what AI says about you; add a tool once you know what to track.

Order the AI Brand Check

CHF 3,900 fixed. Excl. VAT where applicable. Invoice payment. Money back if the audit tells your leadership team nothing new. Order terms.

Get the free AI shortlist for your sector

Questions

Is this SEO?

No. It is a positioning audit for the leadership team: what AI engines tell your buyers about you and your rivals, in their languages, and what to change in your messages.

Can you guarantee we appear in AI answers?

No one can. We measure where you stand, show why, and fix the messages and content you control.

Which engines?

ChatGPT, Gemini, Perplexity and Google AI Overviews.

How do I check how ChatGPT describes my company?

Ask it the questions your buyers ask, in their language, and compare the answers with your competitors'. The AI Brand Check does this systematically across ChatGPT, Gemini, Perplexity and Google, against 5 named rivals and in 5 languages, and shows which sources shape the answers.