https://vias-digital.com/insights Leadership communications, brand and PR, and market intelligence for B2B companies in DACH and the US. en Mon, 19 Oct 2026 08:00:00 GMT https://vias-digital.com/blog/ki-sichtbarkeit-unternehmen https://vias-digital.com/blog/ki-sichtbarkeit-unternehmen KI-Sichtbarkeit messen: Wie ChatGPT, Perplexity und Google Ihr Unternehmen beschreiben. Selbstcheck mit 7 Fragen für die Geschäftsleitung, in 30 Minuten. Mon, 19 Oct 2026 08:00:00 GMT https://vias-digital.com/blog/thought-leadership-strategy https://vias-digital.com/blog/thought-leadership-strategy A thought leadership strategy for B2B leaders: pick three themes, run a 90-day plan and measure impact in your CRM by pipeline and reputation, not likes. Mon, 19 Oct 2026 08:00:00 GMT https://vias-digital.com/blog/thought-leadership-b2b-fuehrungskraefte https://vias-digital.com/blog/thought-leadership-b2b-fuehrungskraefte Thought Leadership für B2B-Führungskräfte: drei Themen wählen, 90-Tage-Plan umsetzen und Wirkung im CRM messen, an Pipeline und Reputation statt Likes. Mon, 19 Oct 2026 08:00:00 GMT https://vias-digital.com/blog/outsourced-competitive-intelligence https://vias-digital.com/blog/outsourced-competitive-intelligence When should a mid-sized B2B company outsource competitive intelligence? Five signals to outsource, three to keep it in-house, and what each option costs. Wed, 14 Oct 2026 08:00:00 GMT https://vias-digital.com/insights/meltwater-alternatives https://vias-digital.com/insights/meltwater-alternatives Meltwater alternatives compared: Cision, Brandwatch, Sprout Social, Determ and more, how pricing works, and when a managed intelligence brief fits better. Tue, 13 Oct 2026 08:00:00 GMT https://vias-digital.com/blog/externe-wettbewerbsbeobachtung-beauftragen https://vias-digital.com/blog/externe-wettbewerbsbeobachtung-beauftragen Wettbewerbsbeobachtung extern beauftragen: welche Leistungen ins Angebot gehören, wie der Start abläuft und was im Vertrag stehen muss. Mit Checkliste. Mon, 12 Oct 2026 08:00:00 GMT https://vias-digital.com/insights/what-a-weekly-competitive-intelligence-brief-should-include https://vias-digital.com/insights/what-a-weekly-competitive-intelligence-brief-should-include Weekly competitive intelligence brief: assessment, top three, sourced facts, labelled readings, tenders and follow-through. See the specimen sections. Fri, 09 Oct 2026 08:00:00 GMT https://vias-digital.com/de/insights/was-in-ein-woechentliches-wettbewerbsbriefing-gehoert https://vias-digital.com/de/insights/was-in-ein-woechentliches-wettbewerbsbriefing-gehoert Wöchentliches Wettbewerbsbriefing: Einschätzung, Top drei, Fakten mit Quellen, Ausschreibungen und Nachverfolgung. Mit Links zur Musterausgabe. Fri, 09 Oct 2026 08:00:00 GMT https://vias-digital.com/de/insights/wettbewerbsbeobachtung-kosten https://vias-digital.com/de/insights/wettbewerbsbeobachtung-kosten Wettbewerbsbeobachtung: Kosten von Agentur, Software, internem Analysten und wöchentlichem Briefing. Datierte Quellen, Preise und Abonnementbedingungen. Fri, 09 Oct 2026 08:00:00 GMT https://vias-digital.com/de/insights/wettbewerbsanalyse-industrieunternehmen https://vias-digital.com/de/insights/wettbewerbsanalyse-industrieunternehmen Wettbewerbsanalyse und Konkurrenzanalyse für Industrieunternehmen: Methoden, öffentliche Quellen und wie die Geschäftsleitung laufend den Überblick behält. Fri, 09 Oct 2026 08:00:00 GMT https://vias-digital.com/insights/competitive-intelligence-pricing https://vias-digital.com/insights/competitive-intelligence-pricing Competitive intelligence service costs: agency, software, in-house analyst and weekly brief compared with dated sources. Price and subscription terms. Wed, 07 Oct 2026 08:00:00 GMT https://vias-digital.com/insights/competitive-intelligence-software-vs-service https://vias-digital.com/insights/competitive-intelligence-software-vs-service Competitive intelligence: research agency, software, in-house analyst or a service? Compare costs, time and fit with dated sources. Wed, 07 Oct 2026 08:00:00 GMT https://vias-digital.com/de/insights/competitive-intelligence-software-oder-dienstleistung https://vias-digital.com/de/insights/competitive-intelligence-software-oder-dienstleistung Wettbewerbsanalyse: Agentur, Software, interner Analyst oder Dienstleister? Kosten, Zeit und Eignung im Vergleich mit datierten Quellen. Wed, 07 Oct 2026 08:00:00 GMT https://vias-digital.com/insights/regulatory-horizon-scanning https://vias-digital.com/insights/regulatory-horizon-scanning How industrial companies track new EU rules before they reach sales: what regulatory horizon scanning is, which sources to watch and a weekly routine. Tue, 06 Oct 2026 08:00:00 GMT https://vias-digital.com/insights/market-intelligence-report-template https://vias-digital.com/insights/market-intelligence-report-template A one-page competitive intelligence report template for leadership teams: the sections, what goes in each, and an illustrative weekly example. Tue, 06 Oct 2026 08:00:00 GMT https://vias-digital.com/insights/corporate-communications-agency-europe https://vias-digital.com/insights/corporate-communications-agency-europe What a corporate communications agency in Europe does for US companies: stakeholders, works councils, regulators, leadership visibility. Sat, 08 Aug 2026 08:00:00 GMT https://vias-digital.com/insights/b2b-pr-agency-europe https://vias-digital.com/insights/b2b-pr-agency-europe How to choose a B2B PR agency for European expansion: trade media depth, local proof, buying committees and native-language pitching. Sat, 08 Aug 2026 08:00:00 GMT https://vias-digital.com/insights/fintech-pr-agency-europe https://vias-digital.com/insights/fintech-pr-agency-europe How to choose a fintech PR agency in Europe: regulatory fluency, financial and trade media, local proof architecture and crisis readiness. Sat, 08 Aug 2026 08:00:00 GMT https://vias-digital.com/insights/b2b-tech-pr-agency-europe https://vias-digital.com/insights/b2b-tech-pr-agency-europe Choosing a B2B tech PR agency for Europe: the three layers of tech media, analyst relations on European calendars, and local proof. Sat, 08 Aug 2026 08:00:00 GMT https://vias-digital.com/insights/european-pr-agency https://vias-digital.com/insights/european-pr-agency How to choose a European PR agency as a US B2B company: five questions to ask before signing, engagement models, costs and how to judge results. Sat, 08 Aug 2026 08:00:00 GMT https://vias-digital.com/insights/best-ai-brand-monitoring-tools https://vias-digital.com/insights/best-ai-brand-monitoring-tools Three proven ways to track brand mentions in AI search: a manual question battery, tools like Profound and Peec AI, or a managed monthly read. Sun, 05 Jul 2026 08:00:00 GMT https://vias-digital.com/blog/why-swiss-b2b-companies-lose-the-narrative https://vias-digital.com/blog/why-swiss-b2b-companies-lose-the-narrative Technical excellence no longer wins deals. The companies that control the English narrative control the market, and why Swiss B2B leaders fall behind. Sun, 08 Mar 2026 08:00:00 GMT